Los Angeles Clippers owner Donald Sterling and his girlfriend companion, V. Stiviano, at an NBA game.
A lot of people may not realize it, but African Americans are much more likely to choose Twitter as their preferred social media outlet, over Facebook. In fact, Black Twitter is an extraordinary community, with many varied dialogues and conversations and as such is an actually a significant online force to be reckoned with. A great deal of the pressure associated with any race issue – whether it’s Donald’s Sterling’s comments and the ownership of the LA Clippers, or Michael Dunn’s shooting and racist rants, to a whole parallel Buzzfeed universe under the hashtag #BlackBuzzFeed – will often manifest through Twitter, and the response can be so compelling as to create news in itself. It is a social phenomenon in itself (at one point #BlackBuzzFeed was the number 2 Twitter hashtag worldwide) that is a force intersecting in the coordinates somewhere between activism, comedy and relevant irrelevance… And it can DEFINITELY have real world consequences, like killing a book deal for juror B37 from the George Zimmerman trial, or helping create social pressure to force an NBA owner to sell his franchise.